Helping your business get qualified leads is our business.

Our process

Sway Digital + Data is a full-service digital marketing agency laser-focused on one thing: getting you more leads.

We do this by helping you …

Create a targeted value proposition.

You need to identify your “red umbrella” — that thing about your company that makes you stand out from the crowd.

Upgrade your online presence.

Your online presence is your first opportunity to make a good impression on your customers. Make sure you capture their attention.

Share your story on social media channels.

Great messaging involves great story telling. Make sure your story is getting to the right people by having an integrated social media strategy.

Amplify your reach with online ads.

It’s all about inbound marketing in today’s business world. Make sure the right people get the right message by optimizing your online and mobile ads.

The Sway Blog

Spelling and Grammar Errors Hurt Conversions

Spelling and grammar errors are like someone poking you repeatedly. Although it subtly distracts you from what you’re doing in the beginning, it becomes increasingly distracting and even annoying. You get to the point that you tell the person to stop or walk away. When users read an article or blog post riddled with errors, they will miss your message, as their focus shifts to the mistakes. Some will become so irritated that they hit the back button, heading to another search result that appears more credible. Your conversions suffer when you make spelling and grammar mistakes in your posts. There are many good reasons to avoid spelling and grammar errors in content creation. Here are some: Search Engines Consistently Evolve The main goal of search engines is to deliver valuable, reputable information to searchers. Search engines don’t want users frustrated that they can’t find what they’re looking for in a timely manner. As you know, search engines are constantly updating their algorithms to deliver the best user experience possible. No one should be surprised if they start incorporating spelling and grammar into their algorithms. In fact, Bing already takes it into consideration. Bing Senior Project Manager Duane Forrester wrote in a blog post, “…but just as you’re judging others’ writing, so the engines judge yours. If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher? Like it or not, we’re judged by the quality of the results we show. So we are constantly watching the... read more

Long-Tail Keywords: Secret to Boost Your Rank

We are in the era of big data. Though, for years, naysayers claimed that data could only do so much to help a business, it is clear today that concrete data analytics is the key to success. And one major facet is long-tail keywords. With the Internet offering true globalized competition, every business needs to use the marginal gains that can be extracted from each insight hidden within the noise of big data sets. There are many ways to use data to optimize channel ROI and many tools, such as Google Analytics, that can help you draw connections “invisible” to the naked eye. The problem, however, is that businesses often do not know where to focus their attentions. Flitting between things such as demographics analysis, content conversion rates and shopping cart abandonment-point statistics, businesses often overlook the need for a focused interrogation of their data, working schizophrenically instead of methodically. To show you just how much can be done by working on a single type of analytic insight, with laser-like precision, this post will focus on the single area of long-tail keyword discovery. You can then try it out yourself and see just how much of an impact can be had by investing the time and energy into doing a single thing right rather than many things haphazardly. The Authority Problem For new websites, it can be incredibly difficult to rank for popular keywords. Even if your website is seeing an ever-growing amount of traffic and in-bound links, both of which increase the authority of a website on popular search engines, your rankings-competitors are also growing — even if only because they are most readily... read more

Cater Your Content, With Help From the Experts

Modern businesses often struggle with the idea that hosting content can affect the success of their business. In the past, businesses would simply use a lot of keywords on their website to gain traffic and make sales. After the latest search engine algorithm changes by Google, people are quickly learning that an investment in good, quality content is an investment in their future business. How Content Affects Search Engine Results What you post online influences your search engine ranking more than you know. Google’s latest changes penalize websites that don’t have good layouts or fresh content or that use poor grammar. This causes people who don’t focus on their words to be seen by fewer people, getting them fewer sales. While other search engines are changing their algorithms, Google focuses on bringing relevant information to people using its service. Because Google dominates the web, other search engines will follow suit, applying penalties to those who don’t produce good posts. Losing Ranking Beyond Your Blog Google’s search engine penalties aren’t the only thing that affects your visibility on the web: Because social media is closely tied with blogging, having bad content could adversely affect one of your most important networks. For example, if you use social media to post a bunch of links to your website but don’t offer anything on your website, your followers are going to be very disappointed. The reason content is king is because it affects almost everything our business does online. Having the right content on your website or blog can change the way people, and search engines, think about your brand. It can even affect the conversations you... read more

Sway Digital + Data

42395 Ryan Road, Suite 140
Brambleton, VA 20148

Twitter: @sway_digital

Contact Sway Today

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